Habibi you know

Habibi you know: fighting misconception with fashion

 
Habibi you know will be represented by Jessica Rees & Imad El Rayess.
 

HABIBI YOU KNOW IS A STREETWEAR BRAND FROM NORTHERN GERMANY FOCUSED ON DESTIGMATIZING ARABIC SCRIPT AND BREAKING DOWN NEGATIVE PREJUDICES. THEIR APPROACH INVOLVES FEATURING THE AFFECTIONATE WORD “HABIBI” —ARABIC FOR “SWEETHEART”— ON TEXTILES.

„ARABIC SCRIPT GRABS ATTENTION AND SOMETIMES EVEN CONCERNED STARES BY THE PUBLIC. AN ALPHABET THAT CARRIES A NEGATIVE CONNOTATION CAUSED BY THE MEDIA.
 

28 letters misread. Countries mistreated. A whole culture, misunderstood.

 
Their aim? Spread a sweet message to change a bitter misconception.“

Habibi you know will speak at the Forward Festival Berlin in August. Next to them, you will be able to hear Creatives like Bus.group, Team Thursday, Baast Studio and many more.