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NEWFORMAT is a creative studio focusing on interdisciplinary exchange within different artistic, cultural and technological forces in the context of contemporary disruption. Driven by audacious re-invention they believe in the act of experimentation as the foremost catalyst for a progressive vision with the power to break new ground. NEWFORMAT are masters of cutting-edge technology and futuristic fluidity, with past projects ranging from creating animations for BEATS by DRE, the virtual fashion show for OTTOLINGER, visualizing worlds for HIGHSNOBIETY x FARFETCH to second-skin face filters that saw sci-fi artist ESMAY WAGEMANS’ masks enter the digital realms in a mixed reality beauty editorial.