Stefan Sagmeister

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Stefan Sagmeister will present a brand new talk at Forward Festival Berlin


Design has to work, art does not.


Stefan Sagmeister will talk about art and design and the difference between the two. He’ll show some examples from 500 years ago and some from yesterday. He will examine functionality and uselessness.  He will try to figure out of it is more advantageous to be a designer or an artist. Or if it makes any difference at all.


Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness, beauty or art, how they connect to design and what that actually means to our everyday lives.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over half a million visitors worldwide and became the most visited graphic design show in history.

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.