Michael Jonas

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Augmented Creativity



Artificial intelligence is accelerating change in almost every industry. So what is the impact of machine learning on the future of creative professionals? „We shape our tools and then our tools shape us.” is a thought from the 1960s that today is more relevant than ever. We’re building the first set of AI-driven design tools augmenting human creativity with deep learning right now – at Adobe, Google, Facebook, various start-ups and universities. Can neural networks help us to be creative? Can neural networks be creative themselves? Let’s talk about the direction we’re heading today because it will mold what design will be for years to come.


Prof. Michael Jonas is passionate about exploring the intersection of creativity and technology, wrapping design and business scenarios around people’s desires and dreams. He the various forms of future design professions in the ever-changing creative industries. In the last twelve years, Michael has been teaching at the Brand Academy – University of Applied Sciences in Hamburg, the China Academy of Art in Hangzhou, the Hochschule für Bildende Künste Braunschweig, the School of Design at Beijing Normal University Zhuhai as well as several other schools. Michael is dedicated to empowering his students to develop the skills and confidence necessary in a digitized world. In three years’ time, design students today will likely take on design professions that do not even exist yet.


Since 2008, Michael has been living in Hamburg, where he worked at Fork Unstable Media, assumed the role of creative director at Jung von Matt, won various international and German awards for creativity, curated the German version of the international event series “This happened…” and, as of late, became a sleepy father of a 100% digital native girl.