- Hamburg 2019 / Millerntor Stadion / Forward Stage
Z E I T E M P A T H I E
People think faster, they think more alike, they think as a collective.
In times of permanent change, FCB Hamburg sought to find a new approach to communicative challenges.
Jonas Pieper, Head of Planning at FCB Hamburg, talks about their discovery: Zeitempathie – An empathy for the times we live in and an attempt to understand the collective mind better than before. This allows brands to react to audiences in a more sympathetic way and achieve emotional relevance beyond just addressing functional need gaps.
FCB Hamburg is Germany’s only owner-managed network agency.