FCB Hamburg

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Z E I T E M P A T H I E

 

People think faster, they think more alike, they think as a collective.
In times of permanent change, FCB Hamburg sought to find a new approach to communicative challenges.

 

Jonas Pieper, Head of Planning at FCB Hamburg, talks about their discovery: Zeitempathie – An empathy for the times we live in and an attempt to understand the collective mind better than before. This allows brands to react to audiences in a more sympathetic way and achieve emotional relevance beyond just addressing functional need gaps.

 

FCB Hamburg is Germany’s only owner-managed network agency.