Jung von Matt

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In a BMW to Mountain View


In his talk, Michael Longerich (Senior Art Director) will show the journey how the redesign of the new BMW.COM brought JvM a job at Google in California.


He works at Jung von Matt/TECH – a data-driven and technology-focused boutique within the Jung von Matt group. Jung von Matt is – in terms of awards for both creativity and efficiency – the most successful advertising agency group in German-speaking countries. The agency helps its clients and partners to be digital pioneers by using technology plus data to develop digital platforms, products, and services that create momentum.


Jung von Matt was founded in Hamburg in 1991 and today, 27 years later, acts as a non-listed corporation with agencies in Germany, Austria, Switzerland, Sweden, Poland, the Czech Republic, and China. There are many big names amongst their list of customers such as Adidas, BMW, Deutsche Post, DFB, Edeka, Faz, Innogy, MINI, Nikon, Nivea, Otto, Sixt, Sparkasse, tipico, and Vodafone.