- Hamburg / Millerntor Stadion / Main Stage
In 1966 Niklaus Troxler had the utterly insane idea of introducing avant-garde to rural Switzerland, by founding Jazz Festival Willisau and creating a concomitant graphic œuvre. Had he obtained a political, cultural and economical feasibility study in advance, the project would have seemed beyond all hope of ever having a chance. However, with his entrepreneurial spirit and design talent, he achieved to make the festival one of the most important in this sector.
Niklaus’ posters can be seen at the Museum of Modern Art in New York, the Bibliothèque Nationale in Paris, the Cooper Hewitt Smithsonian Design Museum New York and the Stedelijk Museum in Amsterdam amongst others.
He has succeeded in merging the two domains of music and graphic design. His inspiration comes from meeting the musicians themselves and transforming the rhythms and sounds into beautifully designed posters. The characteristic themes and formal elements repeat themselves in a recognizable visual order, parallels to Pop Art and Surrealism can be found.