• Hamburg / designxport Hamburg / Main Stage
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Phygital Eyes


After working in theater Matthias Harbeck started his career in advertising at Jung von Matt, receiving his first awards there. Then he went on to work as a Creative Director at Philipp und Keuntje, before he switched to Springer & Jacoby in 2004, also as a Creative Director.


Since 2008, Matthias Harbeck has been a partner at the Serviceplan Group, first as Managing Creative Director of Serviceplan Campaign in Munich, in 2016 he became CCO of the Serviceplan Agencies in Germany.


With more than 800 national and international awards, including 25 Cannes Lions, he is one of the most highly acclaimed creatives in Germany.