The Rodina // Tereza Ruller

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Tereza Ruller (1987) is an Amsterdam based independent designer and educator. Her aim is to activate the audience and stimulate playfulness and imagination. She tests intermedia art strategies in the field of graphic design and investigates theoretical framework around body presence, labor, and action. Through her practice called The Rodina, she tests strategies of performance art, play, and subversion. Both in commissioned work and in autonomous practice, Tereza activates and re-imagines a dazzling range of layered meanings around the surface of design.

 

Tereza is a lecturer of Society and Change class at Design Academy Eindhoven and gives talks and workshops internationally, for example at CalArts (USA), MICA (USA), and ZHDK (CH). Her commissioners are mostly cultural institutions such as Harvard GSD (USA), Sonic Acts Foundation (NL) and Stroom Den Haag (NL).

 

 

THE RODINA

The Rodina (Tereza and Vit Ruller) is a post-critical design studio with an experimental practice drenched in strategies of performance art, play, and subversion. Both in commissioned work and in autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below and beyond the surface of design. The Rodina invents ways in which experience, knowledge, and relations are produced and preserved. The interests for social issues are intertwined with the development of design as a ‘space’ for new imaginaries. The studio’s commissioners are mostly cultural institutions such as Harvard GSD (USA), Sonic Acts Foundation (NL) and Stroom Den Haag (NL).

 

The Rodina has been researching performativity within graphic design since 2015 and coined term “performative design” (in the field of visual communication), which is further described in Action to Surface publication.

 

In their work, Tereza and Vit often explore the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology.

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