- Munich / HFF München / Main Stage
Why creativity is like drilling for oil
Aaron Duffy is the cofounder of SpecialGuest. His specialty is in communications and visual experimentation, often bringing a touch of humanity to technology. He has had work inducted into the MoMA’s archive for the art and technique of the America Commercial, was highlied as a top 10 director by CreativityOnline, won an MTV Moonman, and was named number one in Business Insider’s 30 most creative in advertising under 30.
Aaron believes that everyone has a creative role to play, no matter what their job title is or experience level. The most successful process is equal parts creative thinking and creative making. Sometimes taking the “hard road” leads to the best work.
Aaron’s talk is about harnessing the creative potential in everyone and everything. Aaron believes that human creativity is a natural resource that is largely untapped and underdeveloped. Throughout the presentation, he will demonstrate his philosophy for harnessing that untapped resource.