"Designing for Social Screens" by A Color Bright
- Berlin / HKW Berlin / Forward Stage
Crafting Impactful Social Media Posts: Design and Content Strategies
This Tutorial will be held by Nastassja Boreyko & Chioma Ottakagu.
From PR to channel building, from corporate to (pop) culture, from crafting copy to leading editorial teams, Nastassja Boreyko has spent a lifetime in communications and media. At Forward Festival, she will be joined on stage by the graphic designer and art director Chioma Ottakagu. Chioma is in charge of all things creative at the esteemed non-profit Roots Berlin and has created a variety of identities and assets in the digital space, be it artwork for award-winning podcasts or viral hit posts on the ‘Gram. Together, they will speak and share about how to best collaborate on social media content for a social media world.
In this session, a content designer and a copywriter / editor from Berlin-based design and content studio A Color Bright share how they collaborate on creating posts that make a point, capture people’s attention and drive engagement. The focus of the session is on Instagram, the place where the narratives of our time converge. Together, they will present learnings from their work for the likes of Spotify and TikTok, share practical advice, and give useful tips when it comes to creating excellent social media posts.
SINCE ITS INCEPTION IN 2013, A COLOR BRIGHT HAS BEEN CREATING CULTURE-SHIFTING PRODUCTS, BRANDS AND CONTENT THAT ADD TO THE CONVERSATION OF OUR TIMES.