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NEWFORMAT: Pioneering the Future of Fashion and Digital Creativity with AI


NEWFORMAT are four artists plus Al. They’re part of the new generation of digital-first creatives crafting a vision for the future: the future of fashion, of identity, of the new world.


Claudia Rafael, Florian Siegmann, Steffen Bewer and Andrea Avellino came together to form NEWFORMAT in Berlin in 2020. They believe in interdisciplinary exchange, experimentation, and the power of progressive vision to break new ground.


NEWFORMAT create digital fashion, digital beauty, avatars and worlds, virtual, augmented and mixed reality experiences, still and moving images through an explorative and artistic approach. Using CGI, digital art and Al, they’re transforming what fashion imagery can look like and how it can be experienced.


NEWFORMAT will speak at the Forward Festival Berlin in September. Next to them, you will be able to hear Creatives like Dinamo, Ines Alpha and many more.


This part of the program is friendly supported by Projekt Zukunft / Senate Department for Economic Affairs, Energy and Public Enterprises