Pascal Dulex

  • Berlin / HKW Berlin / Forward Stage
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From Fencing Champion to Corporate Visionary – Leading Change as a Transformation Architect


With his company Transformation Architects, Pascal is empowering organizations to break free from outdated behaviors and become agents of change, rethinking success and leaving behind a positive impact on society and the environment.


Pascal started out in the late nineties with a stint in professional sports as a fencer. He then worked for a decade in communications agencies in Zurich and London before joining Freitag in 2010 as Brand Manager and later taking on the role of Head of Innovation.


In the course of a radical organizational change, Pascal increasingly slipped into the role of an organizational developer. As a „Culture Coach” he dealt with questions of corporate culture and leadership, and as “Creative Director” with the holy grail of brand identity for the Swiss-based bag and clothing label.


Believing that business must be a driving force for societal change, he co-founded ‘Transformation Architects’ in 2022 with a clear mission: to inspire and support organizations in understanding and tackling the opportunities and challenges of transformation.


Besides being a potential word for Wordle, “TRUST” is one of the most used words when describing any successful relationship. Everyone knows how trust is essential, at every corner someone is talking about it – but how the hell do you actually build it? In this session, Pascal will introduce you to a method you can use to build a foundation of trust with anyone in just a few minutes. Not convinced yet? Just trust him 😉

Pascal Dulex will also speak on the Tutorial Stage at the Forward Festival Berlin in September. Make sure to not miss his Tutorial.