Mackevision // Steffen Bärenfänger

Overcoming human limitations through the power of immersive technologies


Steffen Bärenfänger is a creative who constantly challenges the limits of communication categories.
With a background in advertising, digital, art, music and film, his focus as a creative has always been on the interactive dynamics between moving image, interactivity, space and sound for the possibilities of brand experience and storytelling.


Steffen is Global Creative Lead at Mackevision, one of the global market leaders in Computer Generated Imagery (CGI) and Realtime with 14 offices worldwide. In the course of his career, he has received numerous international creative awards, judged award shows such as Cannes Lions and worked for brands like Adidas, Audi, BMW, Boss, Coca-Cola, L’Óreal, Mercedes-Benz and many more.


Since 2018 Mackevision is part of Accenture Interactive.
For further information contact the local Accenture Interactive Team.