Oke Göttlich // St. Pauli

The second division team FC St. Pauli is one of the most famous soccer clubs in Germany. The team is considered a pioneer in marketing in the football business. St. Pauli is the only football club, which has two registered trademarks. The club logo and the famous skull for fan culture. Above all, the sign of a skull reaches out to a broad public and not just football fans. It does not only stand for the special and slightly anarchistic district of Hamburg, but also for values outside of the football business. The FC St. Pauli is also one of the most socially engaged professional football clubs. One of the more recent projects is Kiezhelden. The club acts as a platform to raise awareness of regional social projects.


Oke Göttlich (43) has been the president of the professional German football club FC St. Pauli (from Hamburg) since 2014. Besides, Oke is a pioneer of the European digital music scene. He has more than 20 years’ experience in the music industry and independent record label management and has founded the first European digital distributor and technology company finetunes in 2003. Furthermore, he is an investor in several startups and a member of the board of JOBLINGE, an initiative to make a visible and sustainable contribution to the fight against youth unemployment.