Oliviero Toscani

Oliviero Toscani is an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Benetton, from 1982 to 2000. He is internationally renowned as the creative force behind some of the world’s most successful brands, creating through the years corporate images and advertising campaigns for companies such as Esprit, Chanel, Fiorucci, Prenatal and many more. He collaborated as a fashion photographer for international magazines like Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern and Liberation.


In the early 1990s, Toscani founded the magazine Colors. With the tagline “a magazine about the rest of the world”, Colors built on the multiculturalism prevalent at that time and in Benetton’s ad campaigns, while remaining editorially independent from the group. Since 2007 he is travelling all around the world with his project RAZZA UMANA. A project with the aim to discover the variety of human morphology and conditions. The photographs and videos become part of a multimedia archive and will be the subject of publications and traveling exhibitions. This project has also been sponsored by U.N. High Commissioner for Human Rights.