OnlinePunks - Influencer Marketing
- Vienna / MAK - Austrian Museum of Applied Arts / Forward Stage
Did you know that only 40% of all influencers never “faked” reach or engagement? Influencer Marketing is a billion dollar industry in a still unregulated and intransparent market. While some companies put the majority of their marketing budget successfully into it with a good ROI, others have very bad results. How come?
Adil Sbai is the co-founder of OnlinePunks, a Viennese tech startup. OnlinePunks provides audience reports about influencers and helps companies and agencies to check their quality. He worked with hundreds of influencers, agencies (e.g. Kobza Media) and companies (e.g. John Harris, FALKE).