OnlinePunks - Influencer Marketing
- Vienna 2019 / MAK - Austrian Museum of Applied Arts / Forward Stage
Dozens of companies worldwide – like Daniel Wellington or HiSmile – completely disrupted their market with the help of Influencer Marketing. Influencer Marketing became a billion dollar industry, yet it is unregulated and intransparent. While some companies put the majority of their marketing budget successfully into it with a good ROI, others have very bad results. How come?
Adil Sbai is the CEO of Punkfluencers and InfluData, two Viennese tech startups. While Punkfluencers provides content and tools for Influencers, InfluData helps companies to understand and use the potential of Influencer Marketing. He worked with hundreds of influencers, agencies, and companies (e.g. BMW, FALKE).