Defining creativity may seem like a daunting task. The fact that everyone seems to have a different angle on a topic as broad as humankind itself does not exactly help, admittedly. Or does it? This year’s Adobe MAX, taking place from October 20 to 22, has a simple yet inspiring answer: There are as many aspects to creativity as there are creators. Or, as they put it: “Creativity for All”.


That rings true on several levels. Being a completely digital event for the first time ever, this year’s Adobe MAX is not only open to everyone, it’s also free of charge. Inclusivity doesn’t stop at the front door, though. Part of the conference’s program are also a broad variety of speakers, covering every angle of creativity possible.


Gwyneth Paltrow and Naomie Harris are not only award-winning actresses but engage in their own health and lifestyle companies or take a stand as fierce activists. Wes Anderson and Taika Waititi have been drawing cineastes into the beautifully executed worlds of their films, allowing us to fully immerse in their universes for the better part of a decade. And that’s only the smaller fraction of numerous inspiring takes on the tissue of creativity.



Get creative with MAX’ sessions


Wondering what it takes to be the next award-winning creative? The MAX sessions have your back. How about bringing your very own Keith Haring to life? The session “Bold New Strokes for Illustration and Painting” covers the newly digitalized brushes inspired by the revolutionary artist (who, by the way, was himself a strong believer in making art accessible for everyone). If it’s designing worlds as lovingly executed as Wes Anderson’s, “Video in the Spotlight” has you covered. Also a strong focus on design, though prioritizing illustration and painting, awaits you in the “From Blank Screen to Brilliant” session. Divya Thakur is not only an impressive artist herself but chats with creative powerhouses like Ai Weiwei, Wes Lang or Paul Abadilla.



In the end, everything that makes us thrive and engage with all our hearts is, in fact, creativity, making every single one of us an artist in their own way. At Adobe MAX, all these fascinating aspects of creativity come into contact, sparking an inspiring creative firework.


>> Register now to be part of the experience! <<