Daniel Gebhart shoots wedding-portraits of DIYers and their tools
Whether it be cats hurling through the air, the impact alpacas could have on our private life or the world’s most useless inventions: Viennese photographer Daniel Gebhart de Koekkoek has a special knack for all things odd and we love it!
Gebhart de Koekkoekk shares with Forward Magazine exclusively:
“Even if I did try very hard to become a premium wedding photographer, I failed badly and ended up somewhere in between the art and commercial world of photography. But I’m very thankful to Hornbach and Heimat for giving me another chance.”
In his latest commissioned work, he focuses his lens on a strange but very true love that every real DIYer knows: The love between a human and his tool. Together with Berlin-based agency HEIMAT, Daniel shot three portraits in the true bizarre fashion of off-beat wedding photographers.
It’s no wonder then that the photos show quirky objects seemingly placed arbitrarily in the photos’ backgrounds. But pillars, palms and plastic animals in unison with wedding outfits that are usually only found in boxes stored in the attic create a tasteful tastelessness that drives the photos’ main objective home: These DIYers’ love is real.
“It is every photographer’s dream to capture real love on the lens. I think this was the closest I ever came.”
comments Daniel. Daniel’s portraits are part of the campaign “Every project brings you closer.” by HEIMAT for European DIY superstore HORNBACH. The campaign embraces the emotional relationships between passionate DIYers and their tools. A longevity and loyalty that is truly special and seldom surpassed. And in its sustainability more important than ever before – especially in our day and age.
Campaign: “Every project brings you closer.”
Client: HORNBACH Baumarkt AG
Agency: HEIMAT Werbeagentur GmbH
Photographer: Daniel Gebhart de Koekkoek
Campaign start: social commercial premiere for HORNBACH fans from 02.10. onwards, on TV and online in Germany from 04.10 onwards.
Media (international): TV, digital (video, display, social media), DOOH, radio.
For more check out Daniel’s website.