In a world where digital presence is everything, being a web designer in 2023 offers exciting opportunities and possibilities. Victoria Weber, web designer and Squarespace expert, presented a compelling case for aspiring web designers at Forward Festival Berlin. Here are her top tips and takeaways:


No Need to Code
The notion that web designers must be confident in coding or CSS is a common misconception. With the no-code tools available today, such as Squarespace, you can create stunning websites without having to write a single line of code. Coding skills can be helpful but are not necessary.


Market Evolution
The web design market has evolved significantly. In the past, web design was dominated by high-budget, high-end customers, and low-budget clients who required a lot of consulting. However, today’s market is more diverse. There is a growing demand for web design from various segments, including personal branding, the creator economy, side businesses, and hobbyists.


Niche Specialization
To stand out as a web designer, it’s essential to have a clear positioning and various offerings. Niches are expanding, and you can leverage your unique design skills and combine them with specific niches like bloggers, online shop owners, coaches, local businesses, authors, and more. Specializing in platforms like Squarespace can give you a competitive edge.



Start and Iterate
You don’t need to know how to create a perfect website from the start. Your initial website projects for clients can be promoted as beta services. This approach allows you to gain experience, refine your skills, and meet your clients’ evolving needs over time.


Design vs. Code
You don’t need to use drafting tools to start designing websites. You can sketch your design on paper or start directly in the website builder interface. The code is generated in the background as you design, and the website can be viewed live, eliminating the need for double work.


Efficiency with Templates
Web design platforms like Squarespace offer templates and design builders as starting points to reduce and streamline your workload. You can customize almost everything, making the design process very easy and efficient. This allows you to focus on your core strengths, whether it’s design or strategy.


Squarespace Websites
Squarespace is an excellent choice for various website types, including websites for different services, blogs, local businesses, restaurants and online entrepreneurs. It offers versatility through their various template designs that can accommodate various business needs.

Getting Started
If you’re interested in becoming a web designer, follow these steps: Identify your strengths and what you’re good at. Familiarize yourself with your chosen website building tool by building at least one website, even if it’s your own. Communicate your new service to your existing audience, customers, or contacts, and gather their feedback and insights.



Marketing Your Services
Once you’ve gained some experience and have initial projects under your belt, establish a marketing channel for your web design services. Many service providers forget this crucial aspect of growing their business.


In conclusion, becoming a web designer in 2023 and beyond is an exciting journey filled with opportunities, thanks to the spread of no-code tools and the evolving market demands. By specializing in niches, refining your skills, and using efficient design tools, you can build a successful web design business that offers to a diverse clientele. It’s all about adapting to the changing landscape and staying creative in a digital world where web design is more accessible and in demand than ever.


You can test Squarespace for free for 14 days and once you’re ready to get started you can use the code FORWARDFESTIVAL to get a 20% discount on your first website subscription or domain.


* The discount applies to the first payment of an annual or monthly website plan, but not to future recurring payments. Discount cannot be applied to previous purchases or subscription upgrades, combined with other offers, or applied to purchases after the end date. Use of Squarespace is subject to Squarespace’s Terms and Conditions.


Image Credits:
Cover Photo: © Niklas Schnaubelt
1-2 Image: © Victoria Weber
3 Image: © Squarespace


In collaboration with Squarespace.