Singaporean architecture studio Ministry of Design (MOD) was commissioned to design the branding and spatial experience for the Robotics Application Centre of Excellence (RACE), a new robotic facility aimed at educating, and introducing robots into automating existing manufacturing industries.

RACE intends to train and inspire engineers to work with new automation technologies and acts as a showroom for robots on sale.

 

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The laboratory is a continuous open space, that showcases a changing series of modular robots and hosts hands-on training and lectures. MOD sought to create an engaging and future-forward spatial experience that denotes the idea of industrial automation and precision.

 

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The entrance to the lab is painted all black, but walls and ceilings inside are covered with hand-cut aluminium tubing and LED strip lights, creating a disorientating effect. The three-dimensional elements of “second skin” are placed at odd angles to each other.

 

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MOD also created the branding for RACE and was inspired by the concept of modularity, and influenced by aesthetics of precision and dynamism. The logotype is an expression of a complete form comprised of individual standalone parts.

 

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www.modonline.com