Rebuilding the world: Lego designs places through the eyes of kids
It is a given that children can get creative more easily than adults. With that in mind, Lego started its Rebuild the World campaign by letting 8-year-old children reimagine buildings in London. Their task: Design something that makes people happy. By using Lego bricks, the young creatives were asked to build schools, offices, and other public buildings.
The outcome: No lack of creativity. Think dreamy chocolate swimming pools, slides instead of chairs, and monster truck shows. In their ways, kids addressed important topics of today such as mindfulness, mental health, accessibility, or the environment. Also, their concepts focused on open spaces, which are very much nature-infused, or sustainable living solutions such as tools to reuse rainwater.
The designs were brought to life by architect Dara Huang, who transformed them into real-life community building plans as colorful digital renderings.
Sony Playstation is another gaming company, which recently caught wide attention. Of course, the release of PS5 has been calling for a slightly bigger marketing campaign, so Sony took over several of London´s tube stations. The outdoor signage of Oxford Circus´ all four exits have been changed, each with a different Playstation shape.