When Florian heard Polaroid is going out of business in 2008 he tried everything he could in order to prevent it – with the unsatisfying result of only getting an invitation to the closing event. It seems like fate that at the event he met Andre, the production manager, and suddenly everything changed. Florian told him about the re-discovery of analog instant film all over the world and the potential of the next generation of analog customers. And Andre told him about his secret experiments and the slight chance to re-invent a new analog instant film if they only could save the factory. They restarted the fight for the factory – even with the help of the FBI and eventually ended up as proud owners of every remaining Polaroid factory – THE IMPOSSIBLE PROJECT was born. After 6 months of hard work the first IMPOSSIBLE picture developed in their trembling hands and in 2010 they were able to proudly present the first IMPOSSIBLE INSTANT FILM to the world. Since 2018, the film is back on the market under its one and only birth name: Polaroid Originals.
Since the invention of record discs in 1889, mankind has been dreaming of a simple but precise desktop machine which would enable anybody to produce their own quality records with just the push of a button. Every product invented since the 1930s failed to reach a broader audience. The main reasons were overly complicated technical handling, poor sound quality or – as so often – unaffordable pricing. All the more exciting, that over 70 years later a group of analog enthusiasts came joined forces to create the PHONOCUT HOME VINYL RECORDER. The simply revolutionary precision machine allows you to record your own vinyl in 3 simple steps:
1) Place the Vinyl blank on the platter
2) Connect to the music input of your choice
3) Press the start button
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The Ultimate Notizbuch
Six years ago Jérome didn't really know what to do in his life after quitting his job and becoming a father. Everyone else focused on programming apps, but he felt more comfortable to stick with paper. So he established Paper Republic: "paper" because writing and reading are at the core of our culture, "republic" because res publica is in its first meaning, in latin, the common good, that very thing which brings us together and that we share. Paper Republic hand-crafts high quality notebooks from some of the finest paper and leather.
Supersense and Jérome created THE ULTIMATE NOTIZBUCH system together. Consisting of 2 main parts, carefully crafted by hand using highest quality materials only.
Writing down your ideas, appointments, thoughts and dreams, sketching your surroundings, past and future, will forever remain one of the most sensual and vivid things to do. And to do it in the very best notebooks possible gives that whole procedure instantly another dimension.
Mechanical Flip Book
If you love to draw in the corners of your notebook and make little animations when you flip through the pages, then the Mechanical Flip Book DIY Kit is the perfect analog treat for you. Let Wendy and Marc, the inventors of the Kit, introduce it themselves:
"Our foray into flipbook art started in 2009, when we traveled in Europe and the middle east; we fell in love with the mid-twentieth century mechanized signs that were still operating, especially the split-flap (or solari) departure/arrival boards in train stations, with their mesmerizing “click-clack-click-clack”.
"Here’s the real secret of our craft: magic. Our greatest satisfaction lies in watching wonder and joy overtake people when they crank the handle on a flipbook. Adults giggle like children, and kids scowl, openmouthed, with intense concentration as they try to figure out how it works. No matter how many times you create the illusion of motion, you want to do it again and again."
Forward What’s the first step for you when it comes to a new festival design?Zwupp Researching everything that relates loosely to the topic. Collecting it, sorting it and looking through it over and over again until first ideas and images pop up in our minds. From there we will sketch our first drafts and the design process evolves until we’re happy with the result.Forward We went from very flashy with last year’s “The Odd One Out” to this year’s very minimalist “DIGITAL EYES”. Which approach feels more natural to your personal style?Zwupp It's the diversity of ideas and therefore the diversity of designs we are drawn to. We like to visually challenge ourself, but in the end, we always try to make it a Zwupp style anyways. Whatever that means.Forward When it comes to this year’s minimalist illustrations, we see recurring objects like lenses and waves. What was the decision process behind that?Zwupp There were tons of fitting objects in the first place. The final ones just naturally evolved from the research and sketch process. Forward Did you consider going 3D and if so, why did you decide against it?Zwupp Budget.Forward What’s something you have learned throughout several years of creating festival designs?Zwupp Like everywhere, experience helps and gives you confidence. For festival designs, this means making conscious decisions early on - what will work and what will not. You get kind of a ‘routine’, which helps you organize and reduce the workload. A big challenge though is developing a festival design for many years. It’s about being consistent while evolving at the same time.Forward Which one of the pieces you have created for DIGITAL EYES are you happiest with personally?Zwupp We think this year's design has its strength in being a modular and flexible system where all illustrations and text modules interact as needed. So there is no ‘one piece’ in particular for us, it’s the combination and the whole system, which makes us ‘happy’ every year.Forward Which part of the festival are you looking forward to most?Zwupp We are looking forward to a broader pool of speakers dealing with this year's topic. While listening to other graphic designers is perfect - giving us great inspiration and input - we also love listening to speakers from different fields who provide you with approaches and ideas you will simply not find in your research folder.
What happens when you make an algorithm hallucinate?Forward Festival speaker Refik Anadol's latest audiovisual exhibition features the mind of a machine that generates AI Hallucinations by using realtime tracking data from the audience, making them the ones feeding and steering the machine. In addition to the movements of the visitors, the deep-learning algorithm has been fed 9 million photographic memories of Berlin, which it uses to create a collective unconscious of the city and its people.
As a pioneer on the field, Refik Anadol explores the possibilities of AI aesthetics and questions the relationship between artificial intelligence and human engagement. Instead of trying to make humans more machine-like, he finds it more interesting to make machines more human.
Learn more about Refik's approach at Forward Festival Vienna on the 16th - 17th of April, where he will be sharing his studio’s unique journey with light as a material and architecture as a canvas.
Do not miss his talk and get your tickets now!
Can you put a price on identity? Well, if you sell it on eBay, yes.
These days, it is hard to define where one’s identity starts and where it ends. We all have multiple facades to ourselves, different social roles and - on top of that - several social media accounts. Self-expression is one of the key topics of our time and, without noticing, we put plenty of time and effort into creating and taking care of our online personas. We tweak our bios, perfect our visual language and make sure our digital ego gets the attention needed.
That being said, this is true for any person. As an artist though, you may have a personal account as well as a professional account for your work. Maybe you even have several ones for different disciplines or projects.
But what happens once you get bored of yourself? When you don’t seem to connect anymore with a part of your own identity; when you grow?
You either let it rot, you kill it or - you sell it.
This is what Giuseppe Palmisano did. His Instagram account, @iosonopipo counted 100k followers and he sold it along with its Facebook page, internet domains, eBay account, and the entire photographic archive.
"Therefore, on November 4th, 2019, I leave you Iosonopipo: 123 photos, 1615 certificates, the website, the e-mail, the social accounts.(...)I feel I have a thousand forms and for this reason, I had the courage to put at risk one, the most focused, that supported me in all the senses. There won’t be only one Giuseppe Palmisano, as today there have been several profiles – on instagram for example, one for each project. Some of these will continue and others will surely be born. Everything I have in mind needs a different medium, there will be performances, installations and probably still a little photography.”
Read the full statement here and check out the remaining parts of Giuseppe Palmisano’s identity
Let us introduce you to the most elegant creatures to ever float in pools: The floating Afghans.
After gifting us with the most lovable calendar since the invention of calendars: "Better Living with Alpacas", the photographer Daniel Gebhart de Koekkoek found some new animals to cheer us up every month. Willie, Kimmie, Sierra and Noodles are all rescue dogs. The photographer captured them living their best life floating in the most picturesque swimming pools of California.
At first, Daniel tried to shoot with Dachshunds, but unfortunately they didn't float as well as Afghan greyhounds. "Afghan greyhounds are particularly suitable for this kind of project thanks to their aerodynamic shape and elegance", he told us.
But this elegance also comes with its downsides. The models were quite demanding on set. Just like the alpacas, the afghans couldn't be told anything. Daniel had to adapt his way of working and wait for them to be comfortable to get in position.
Not only us, but also the photographer himself was quite surprised to find such graceful creatures at the animal shelter – but after the shooting when he got to know them and their diva-like allures he knew why! Still the Afghans radiate a certain peace, grandeur and serenity on him.
The calendar is now up for pre-order here. But hurry up, Last year's edition sold out very quickly!