Forward Exchange Program 2021
- Vienna / Happenings / Happenings
- Hamburg / Livestream / Happening
>>FOURTH EDITION – VIENNA x HAMBURG INVITE<<
The exchange program was initiated in 2018 by the Vienna Business Agency together with the Forward Festival. Following cooperations with the cities of Munich and Zurich, opportunities for further training and networking will be created in Hamburg in 2021 together with designxport – part of Hamburg Kreativ Gesellschaft. The fourth edition focuses on the agency, publishing and design scene in Hamburg.
Summer in Hamburg – Fall in Vienna
The Forward Exchange program will take place in Hamburg on July 1st and 2nd. On top of the highlights of the Hamburg creative scene, there will be a focus on the topic “Design & Film”: How are technologies changing the classic design areas in the medium of film? What role do technologies such as VR / AR, VFX or animationplay in this process? How are these questions taken up and tackled in the Hamburg scene? Was it necessary to rethink and develop new solutions in this industry due to the current crisis?
On October 8th and 9th, the Forward Festival Vienna will once again focus on exchange and mutual inspiration. The topic “Design & Film” initiated in Hamburg will be taken up in the course of lectures by big names of the design and film industries. Annie Atkins creates props for feature films – like the postage stamps and banknotes in Wes Anderson’s fictional country “Zubrowka” or the signs and passports for Steven Spielberg’s “New York”. Besides Annie Atkins, the London motion studio “Found” will be on stage, who combine traditional film craft with cutting edge 3D motion design.
The Forward Exchange Program connects the two festivals and provides inspiration and exchange in a hybrid way – between Hamburg and Vienna as well as between the digital and analog realms. This offer is aimed at creative professionals from the two cities working in the fields of design, communication, multimedia, film industry and architecture, who deal with the interfaces of “Design & Film” in their work and are looking for new impulses for their work.
The two-day hybrid program provides direct and personal insights into the creative scenes of Hamburg and Vienna and offers participants the following program:
- Free livestream access for the Forward Festival Hamburg and Vienna
- Access to an online masterclass with industry experts as part of the Forward Festival Hamburg
- Access to an online masterclass with industry experts as part of the Forward Festival Vienna
- Two digital studio / corporate visits in the Hamburg scene
- Direct exchange of experiences with selected experts as part of the masterclasses and studio visits
- Digital networking and round-up via zoom
The Forward Exchange Program will take place on July 1st and 2nd in Hamburg and on October 8th and 9th in Vienna.
July 1st to July 2nd mornings: Masterclass and studio visits
July 1 to July 2 in the afternoon: Digital visit to the Forward Festival Hamburg
July 2nd: Digital round-up via zoom for further networking
October 8th: Masterclass
October 8th to October 9th: Digital visit to the Forward Festival Vienna
Apply online for participation in the Forward Exchange Program – Hamburg x Vienna from March 19 to June 4, 2021! The selection takes place via a competitive process. Up to 10 online accesses are granted per city.
Aims and Goals
- Discover the connection between the topic “Design & Film” and your own work
- Business insights and know-how transfer
- Establishment of an international network
- Discussions with and feedback from mentors
- Networking with the participants, joint learning and mutual support
- Experience-oriented, creative and interactive work and learning
- Digital visit to the Forward Festival Hamburg 2021 (July 1st and 2nd, 2021)
- Digital visit to the Forward Festival Vienna 2021 (October 8th and 9th, 2021)
- Masterclasses as part of the Forward Festival Hamburg and Vienna: direct exchange of experiences with selected experts from the Forward Festival on the subject of “Design & Film”
- Studio and corporate visits as part of the Forward Festival Hamburg
- Digital networking and round-up via zoom following the Forward Festival Hamburg
All the best from Vienna and Hamburg!