"Critical AI – images in the age of fake news" by Process Studio
“Critical AI – images in the age of fake news” by Process Studio.
Hands-on Workshop on AI Image generation, for creative professionals, with some critical background and context. We’ll explore generative AI with a critical take.
We’ll be checking out three key areas:
○ Background (History, How AI works, Infrastructure, Issues, Alignment)
○ Practice (Commercial vs. Open source, prompt engineering, weights, seeds, techniques, use cases, practical problems)
○ Meta Practice (Content vs Style, Aesthetic bias, cultural bias, censorship, prohibited content)
As AI increasingly shapes our work processes, it’s essential to critically examine its effects on our industry and ourselves – and explore practical ways of using AI in our professional creative workflows.
We’ll delve into AI-driven image generation and manipulation, considering both benefits and limitations. To ensure transparency and control, we’ll be using open-source tools that allow us to retain full ownership and agency over our creative work.
This workshop is designed for creative professionals who want to keep up in terms of AI adoption while maintaining their artistic integrity and acquire the background and context necessary to avoid being swept up by the hype.
Through discussions and hands-on exercises you’ll learn how to:
○ Use Gen AI as a practical tool for amplifying your creativity, rather than replacing it
○ Look beyond the hype and critically evaluate the biases and limitations of AI-generated content
○ Define your role as a creative amidst an increasingly automated workflow
○ Get hands-on experience with AI image generation
PROCESS IS AN EXPERIMENTAL DESIGN STUDIO BASED IN VIENNA, SPECIALIZING IN GENERATIVE AND INTERACTIVE DESIGN AND WORKING IN THE FIELDS OF BRANDING, WEB, INSTALLATION AND PRINT. AS WELL AS TRADITIONAL GRAPHIC DESIGN SOLUTIONS, PROCESS DESIGNS AND DEVELOPS HIGHLY SPECIALIZED SOFTWARE THAT IS USED AS TOOLS FOR AND BY CLIENTS. THE STUDIO IS DIRECTED BY MARTIN GRÖDL.
Please note, that this Workshop is held in German.
Location:
Forward Creatives
Nordwestbahnstraße 8-10 // 1200 Vienna
Timing:
Friday, Nov 29th: 2:00pm – 5:00pm
As soon as you have purchased your ticket we will keep you up to date with everything regarding your workshop!
