"Decentralized Branding" by Koto

  • Icon WorkshopWorkshop

Over the last few months, Koto have been working on various rebrands in the world of blockchain and crypto. During this session, Koto will discuss what they’ve learnt from running a decentralized branding project, and the importance of community engagement and ownership. This is an open conversation and exchange between all attendees to exchange thoughts of decentralized branding and the impact on the overall design process.


Louie Zeegen is a Verbal Strategy Director and one of the early members of Koto Berlin. Previously, Louie has worked as a copywriter with DesignStudio, Moving Brands, BBH, GBH, It’s Nice That, and Music, and has contributed to the magazine and blog, People of Print. As well as a number of personal projects, Louie has worked for various clients including: Back Market, Airbnb, Shpock, Malt, Star India, Sony, and Depop.


Fred North is our Berlin-based Design Director. He’s been in the industry for a total of ten years. Fred’s worked with Koto clients such as Airbnb, Backmarket, Animade, Malt, Uber, Slite, Cherry, and Coca Cola. Before joining Koto, Fred worked at DesignStudio with clients that included Premier League, Champions League, and Deliveroo. Fred speaks a fair bit of German and has in fact lifted the Premier League trophy more times than Steven Gerrard.




Friday, September 17th: 4:30pm-5:30pm


Participation for Festival ticketholders only – As soon as you have purchased your ticket we will keep you up to date with everything regarding your workshop!