"MAKE A F-AKE" powered by Freitag

Recycle the FREITAG tarp trash and make your own F-ake Pouch

Come and join FREITAG at their booth and experience their manufacturing process while creating your own little DIY-pouch made out of left over materials!

FREITAG was founded after graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work in 1993. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.