HABIBI YOU KNOW
FASHION (GER) Habibi you know is a streetwear brand from Northern Germany using Arabic script to challenge stereotypes, reclaim cultural identity, and spark conversation through style.
HABIBI YOU KNOW IS A STREETWEAR BRAND FROM NORTHERN GERMANY FOCUSED ON DESTIGMATIZING ARABIC SCRIPT AND BREAKING DOWN NEGATIVE PREJUDICES. THEIR APPROACH INVOLVES FEATURING THE AFFECTIONATE WORD “HABIBI” —ARABIC FOR “SWEETHEART”— ON TEXTILES.
„ARABIC SCRIPT GRABS ATTENTION AND SOMETIMES EVEN CONCERNED STARES BY THE PUBLIC. AN ALPHABET THAT CARRIES A NEGATIVE CONNOTATION CAUSED BY THE MEDIA.
28 letters misread. Countries mistreated. A whole culture, misunderstood.
Their aim? Spread a sweet message to change a bitter misconception.“
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