HARTMUT ESSLINGER
PRODUCT DESIGN (USA) As the founder of Frog Design, Hartmut Esslinger revolutionized product design, shaping brands like Apple, Sony, and Lufthansa.
The story of Hartmut Esslinger and Frogdesign sounds like a fairy tale. They have been far more successful than most designers ever dream of being. The clientele of Frogdesign, which by now has branches in six countries, reads like a “Who’s Who” of global big business. It includes Apple Computers, Coca Cola, Dell Computers, Deutsche Bank, Disney, Ford, Hewlett-Packard, IBM, Kodak, Lufthansa, Microsoft and so many more.
For Sony, Hartmut Esslinger designed the Trinitron television set in 1979. In 1982 Hartmut Esslinger opened a branch in Campbell, California. His work for Apple Computers was the breakthrough for him. In 1982 Hartmut Esslinger designed the snow-white chassis for the Apple Macintosh SE, which redefined computer chassis design. In 1986 Hartmut Esslinger opened a branch in Tokyo.
By now Hartmut Esslinger employes a workforce of over 200. In his designs, Hartmut Esslinger strives to unite functionalist line with an approach that addresses the emotions and is culturally relevant.
