Peter Schmidt Group

TRY SHIT AND DIE.

The Peter Schmidt Group will be represented by Creative Director Sven Rieckmann.

Are you confident in your style but bored with your design? Then get out of your comfort zone, chase some crazy concepts, break some rules, try out new ideas every day. That was Sven’s advice, and he followed it. He has been going wild with his “Riff of my week” project for years now: composing tracks, designing covers, generating
music videos with AI – and teaching people how to scream. What good is all that? It leads to even more ideas! And visuals that no one would have come up with otherwise. A presentation to listen to and imitate – with special credits to his accomplice and four-year-old daughter, Alma.

Designer, illustrator, guitarist, drummer, triathlete, coach and house builder – Svens passion is to break with routines and replace them with creative adventures. He organizes design festivals and creative workshops for companies and universities – and for Peter Schmidt Group, where he leads an interdisciplinary team as Creative
Director. His most recent projects include the agencies own Future Playgrounds design conference and the B-Sides Gallery, a monthly changing exhibition in which colleagues present creative projects they came up with on their own time.

Sven has been working in the creative industry for more than 16 years. He supports both corporations and start-ups in the fields of consumer branding, lifestyle, sports and e-sports, including Powerbar, the 1st Bitburger Triathlon Bundesliga, long-distance runner Samuel Fitwi, and Gamebuddy. At specialist conference and in articles for branding magazines, Sven shows what really makes brands relevant.

Sven WILL SPEAK AT THE FORWARD FESTIVAL HAMBURG IN APRIL. NEXT TO HIM, YOU WILL BE ABLE TO HEAR CREATIVES LIKE Vera-Maria Glahn, Erik Kessels, FAN SHI AND MANY MORE.