Studio Herrström

Design and Music intertwine with Studio Herrström.

Studio Herrström will be represented by founder & Creative Director Erik Herrström

Originally from Sweden, Erik has over 20 years of experience in building brands. Following his role as Brand Design Director at Spotify, Erik now leads the creative team. Erik’s contributions in projects for brands such as Spotify, Sony Music, Nike, and Discord have earned over 100 awards, including golds at Cannes Lions, D&AD, One Show, and ADC. His work has also been featured in major press outlets such as Billboard, Forbes, Fast Company, and Wired.

Studio Herrström is a design studio dedicated to transforming the music industry through innovative branding. We transform brands in music into essential parts of everyday culture. We have helped Spotify shape over 25 editorial brands all over the globe, assisted Sony Music in bridging the gap between generations for both Elvis Presley and Whitney Houston, and supported James Blake in launching his new music platform.

With a diverse team across five countries, we collaborate with clients worldwide to shape brands that resonate deeply and inspire loyalty. Our approach is guided by three core principles: fostering loyal fan bases, embracing authenticity, and ensuring our brand systems evolve and adapt over time. Our mission is to create brands that redefine the music industry, shaping brands that resonate globally.

Erik WILL SPEAK AT THE FORWARD FESTIVAL VIENNA IN OCTOBER. NEXT TO him, YOU WILL BE ABLE TO HEAR CREATIVES LIKE Birgit Palma, Mr. Bingo, Cihan Tamti AND MANY MORE.