Extra-fluid and oh-so-sexy future with Johanna Jaskowska
One of the most viral digital artists in the world Johanna Jaskowska drives creative storytelling through technology. Her strong affiliation to augmented reality in a mix with innovation gives rise to modern ways of communication. By creating a dress that doesn’t exist and breaking the laws of physics she influences how the future will look like. Her distinctive AR Instagram filters and conceptual devices transform how we interact with the world around us, but maybe tomorrow’s tech is not as steel and cold as we could expect but ultra-beautiful and oh-so-sexy?
Johanna graduated from the École Estienne and EPSAA universities in Paris, where she studied visual communication and multimedia. After moving to Berlin, she began experimenting with AR, which opened new career paths for the artist. Now Jaskowska has established herself as a pioneering digital artist and achieved a great deal of recognition from the world’s leading cultural publications and trend forecasters. Johanna has been working with futuristic ideas for brands and renowned artists like Billie Eilish, J Balvin, FarFetch, Armani, Givenchy Beauty, Mercedes-Benz, Nike and many more.
Playing with cutting-edge tech, the French-born artist Johanna is inspired by worlds of games, cinema, beauty, concepts of the future and identity, which she deftly merges together.
The scope of her unique vision is vast. Johanna’s curiosity about what would the world look like if we were able to alter our senses turns into devising future jewellery that enhances the functionality of touch, hearing and sight. The designer has collaborated with the creative agency Service Généraux to develop three devices that could change the way the world is perceived by the wearer: jewellery with an anatomical design and the most imaginative functions, capable of revolutionizing the concept of wearable technology.
Thus, Jaskowska imagined 3 stories that could happen in the future. Her sensory jewellery looks far beyond the latest technological advances such as noise-controlled earpieces, hand-held studs capable of scanning food, eye jewellery to see heat and chrome plating to be worn in the earcups to listen to memories.
Collaborating with Dutch startup The Fabricant and NFT Company Dapper Labs, Jaskowska created the world’s first piece of digital haute couture blockchain garment. “Iridescence” sold at auction for $9,500 and raised the question of consuming and owing fashion pieces with a low impact on the environment. Created with a 2D/ 3D combination and rendering software, the hyperreal dress appears to shimmer and float in the online realm.
No doubt, you’ve heard that Johanna became known for her futuristic Instagram Face filters, which took over social media in 2019, went viral and catapulted Jaskowska into worldwide fame within a very short time. Stars and brands became aware of the young creative and wanted to work with her ever since. The plastic cyborg perfection of “Beauty3000” and the surreal glare of “Badland” have attracted high-profile admirers like Kendall Jenner and so far picked up over 200 million impressions, although the numbers are still growing.
The diapason of Johanna’s vision for the future is off-limit. Being curious and passionate she continues to explore the perception of reality and takes us to the next level of digital evolution. Johanna Jaskowska will speak at the Forward Festival Berlin in September. Next to her, you will be able to hear Creatives like Alice Isaac, Mitchell Eaton, Anna Ginsburg and many more.