Together with “OHNE DEN HYPE”, Forward welcomes you inside the mind of creatives, artists and designers! In intimate and personal conversations with Forward-speakers, industry legends and creative shooting stars, the podcast evolves around personal topics – completely without the hype that usually surrounds them. The nineteens edition continues to explore Stefan Sagmeisters work-life and his new book.


Last time, they delved into the 90s and the establishment of his studio. This time, the focus shifted to the subsequent period when he extensively worked in the music industry, sharing insights into his collaborations with the Rolling Stones, Aerosmith, and Lou Reed. The conversation swiftly transitioned to his first sabbatical in 2000, a transformative experience for him. An intriguing aspect discussed was Stefan’s diaries. The speaker, a personal enthusiast of journaling, emphasized the value of reflecting on everyday experiences to learn and avoid getting stuck in repetitive cycles.



In the course of him hosting the Forward Festival Vienna, Stefan Sagmeister met with “OHNE DEN HYPE” and talked about his experiences in the 90s and founding his studio, his significant contributions to the music industry working with renowned artists, insights into his transformative 2000 sabbatical, and a fascinating exploration of his diaries, while also highlighting the recent release of his book “Now is Better“, emphasizing long-term thinking through abstract compositions integrated into historical paintings. Tune in!



This podcast is only available in German.


Photo Credits:
@ Ohne den Hype, 2023
@ Niklas Schnaubelt