‘Impact through moving image’ – explore the lively universe of Builders Club
Since the two creatives Jonas Hegi and Julien Simshauser founded Builders Club in 2015, they have build an impressive portfolio with projects for high end clients like Chanel, Adidas, Nike, Patek Philippe, Mercedes Benz, Hermès and many more.
With this experience of working for luxury brands it comes as no surprise that they recently created the campaign to introduce Martell’s new Single Cru Cognac Collection. For the launch of three new cognacs, Builders Club visually explores the traditions and the origins of Martell’s renowned Cognac.
Set in nature, the animations really draw you into the world of flavors, luxury and the unique French landscape. Since each of the new Single Cru is sourced from a different region, the campaign aims to reflect the resulting different flavors. The moving images resemble what could be the a bird’s perspective: floating angles appear to be flying throughout the landscape and can be interpreted as an homage to the brand’s logo: a bird.
Staying true to their slogan “Impact through moving image”, Builders Club have once again shown their skills in digital art and design and creative direction. Their background in photography, design, film and digital art makes their work unique, versatile and unexpected. What started nine years ago with experimenting has become a hybrid studio, redefining how a Production Company, Creative Agency and Design & Animation Studio operates — globally, with offices in London and New York.