The Swedish creative studio SNASK is back with the 3rd and final edition of their provocative and wildly inspiring book, Make Enemies & Gain Fans. Published by August Dreesbach Verlag, this edition isn’t just another reprint—it’s a bold statement wrapped in an eye-catching holographic rainbow foil cover. SNASK will be speaking at Forward Festival Vienna 2025 in October.

 

Described as a “guide and collection of pink life wisdom, stories, and design bible,” this book represents SNASK’s journey and ethos—an unapologetic call to stand by your beliefs. The title underscores the studio’s philosophy: to create work that polarizes and sparks conversation. After all, as Tibor Kalman once said, “When you make something no one hates, no one loves it.”

 

Embrace the Chaos and Disrupt the Status Quo

 

 

With Make Enemies & Gain Fans, SNASK invites readers to embrace the chaos, courage, and empathy required to disrupt the status quo. Their journey from fledgling agency to advocates of “pink enlightenment” is revealed with great humor and a clear defiance of established norms.

 

 

Design insights

 

 

The book’s rainbow foil cover is not merely decorative—it reflects the vibrant creativity and bold optimism that define SNASK’s ethos. Inside, the contrast is equally striking: the pages are printed on matte natural paper, offering a captivating contrast to the glossy exterior. Filled with dynamic imagery, colorful designs, and insightful reflections, this edition provides an in-depth exploration of the studio’s unique perspective.

 

 

Don’t miss out on this exceptional, thought-provoking edition—get your copy now and immerse yourself in SNASK’s world of creativity.

 

Credits:

© SNASK AB