Ron Arad redesigns iconic illycaffé cups
The British-Israeli designer has teamed up with Italian coffee brand illy to redesign its iconic coffee cups as part of the illy Art Collection. Usually known for his rough, metal-based, industrial designs Ron Arad takes on a different stance for this special collection.
Leaving the form intact, the artist reinterprets the cup as a surface, placing abstract shapes on it. The design plays with different colors and imaginary forms. Interestingly, it’s quite different to Ron Arad’s usual style, where he changes the standard shape of objects. Starting April 4th you can buy the cup series in stores and online (shop.illy.com) in Austria.
Since its start 25 years ago the illy Art Collection has invited various artists such as Yoko Ono, Marina Abramovic, Pedro Almodovar, David Byrne and Michelangelo Pistoletto to create their own design of the coffee cups. The collector’s items are issued in limited editions signed by the respective artists.