W+K Amsterdam

Zeynep didn’t choose advertising – it chose her.

Wieden+Kennedy Amsterdam will be represented by creative director Zeynep Orbay.

Zeynep is a Turkish Creative Director currently cycling in Amsterdam and working at Wieden+Kennedy.

After getting her undergraduate degree in graphic design as a valedictorian, she had her master’s degree at SVA as a Fulbright Scholar. Zeynep graduated with the Paula Rhodes Award for Exceptional Achievement in Design. After interning with Milton Glaser and Paula Scher (Pentagram); she worked at the New York City Ballet, McCann Erickson NY and TBWA Istanbul before moving to Amsterdam in 2014. She was lucky to be one of the top ten winners of the Next Creative Leaders by The One Club For Creativity in 2021.

Zeynep loves creating projects around subjects she’s passionate about. Some examples include a project about media censorship in Turkey, a pro-bono initiative around LGBTQIA+ rights, a campaign about climate change for Google, a film on the freedom of Turkish women and a Nike campaign aiming to inspire women across the Middle East.

And last but by no means least, she is the mom to an eight year old human and a five year old dog.

Zeynep will speak at the Forward Festival Amsterdam in May. Next to her, you will be able to hear Creatives like Erik Kessels, Base Studio, Jim Stoten and many more.