Base Design

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Creating a good studio culture through making ALL the mistakes.


Base Design will be represented by founder Thierry Brunfaut.


Thierry Brunfaut is a graphic designer and entrepreneur. However, he did not know anything about people management or human resources when he started out. So, with his partners, Thierry made ALL the possible mistakes you can make while running a creative business. Until the day they decided to redesign Base, their own company.


Thierry Brunfaut is a creative director and one of the founding partners of Base Design. The international network of branding studios based in Brussels, New York, Geneva, and Melbourne. Clients of Base Design include Apple, The New York Times, la Fondation Cartier, Dior Galerie, NY Mets, the JFK Terminal 4, and many more. Thierry is the author of the renowned 5–Minute poster series, a professor, and a regular speaker at design and branding conferences around the world.

He will share this journey with the Base teams, how they changed and implemented new processes and rituals while maintaining personal inspiration and accelerated creativity in their four studios in Brussels, New York, Geneva, and Melbourne. Moreover, he will also give you one or two simple but effective bits of advice …


Thierry will speak at the Forward Festival Amsterdam in May. Next to him, you will be able to hear Creatives like Builders Club, DADA Projects, Baugasm and many more.