Fura Johannesdottir

Fura Johannesdottir: Catalyst of Creativity and AI

Fura is the ultimate evangelist and primary driver of all things creative at Huge, working to ensure the work is the best it can be, and that our creatives are empowered to do the best work of their lives.

For over 20 years, Fura has helped some of the world’s most innovative companies leverage the power of creativity. Now, it’s her job to ensure that Huge delivers the industry’s most innovative and impactful digital products, connected services, campaigns, and brand experiences. Her insights into AI in creativity are a true fascination.

Fura has judged and served as a jury president for various industry awards, including the Cannes Lions, Clios, One Show, D&AD, Eurobest, and others. She is a proud trustee of D&AD, and played a crucial role in helping Huge to be recognized as a top 10 “Workplace for Innovators” by Fast Company in 2021.

Fura will speak at the Forward Festival Amsterdam in May. Next to her, you will be able to hear Creatives like Erik Kessels, Base Studio, Jim Stoten and many more.