After releasing an animated short “Grump in the Night” earlier this year, family-run Something’s Awry Productions is back with “Unlucky Charms,” a creepy horror short that came out just before Halloween. Maxon talked with Kris Theorin, the studio’s lead animation director, about how he and his brothers, Nik and Kurtis, wrote the script and made the ambitious film using Maxon One, Unreal’s MetaHuman and After Effects.
When Swiss athletic shoe company, On, recently upgraded their classic Cloud 5 shoe, they reached out to FutureDeluxe to create four films to showcase the brand’s craft, comfort and engineered detail. 3D artist Jordi Cerdà Gaya was called on to model and texture the features of On’s updated Cloud 5 running shoe using ZBrush and Cinema 4D. Maxon talked with Cerdà Gaya about the project workflow, Gaya’s self-taught career as a 3D artist and his plans for the future.
When Reebok wanted CG renderings of visuals and animations for their FW20 line, they reached out to Black Math, asking the design studio to come up with creative ways to connect the shoemaker’s heritage look with today’s styles. Playing with CG in various environments and playgrounds, a design-first company of digital wizards connected past and future for the iconic running shoe brand. Maxon talked with Black Math Executive Producer Evan Fellers about how they approached the retro campaign, particularly the workflow challenges they had to overcome and how Cinema 4D helped them stretch boundaries of commercial work in new and exciting ways.