NEWFORMAT is a team of design experts of various fields based in Berlin. With their focus on interdisciplinary exchange within different artistic, cultural and technological forces in the context of contemporary disruption, they create one of a kind animations, videos and creative concepts for their partners. In the past years, they’ve released various projects and campaigns for clients like Ottolinger, Beats by Dre, Adidas, and Highsnobiety x FARFETCH.
The iconic Voo Store in Berlin, Kreuzberg is a fashion store, gallery, third-wave coffee shop, and a creative community hub. Celebrating its 10th anniversary, Voo Store is shining brighter than ever as a Berlin trademark. Happy Birthday!
When Drieke Leenknegt started working for Nike, sneakers were something you bought for doing sports, period. At a time, when there was no such thing as hype around sportswear, when nobody would even have dreamt of people queuing for a pair of shoes.
Every month we collaborate with wemakeit, in order to show you successful projects and behind-the-scene knowledge from the projects' initiators. It's amazing to see what the combination of creative ideas and the power of people can create.
London-based illustrator and designer Kate Moross is best known for her distinctive doodles and squiggles. For her collaboration with UNIQLO, the self-confessed Disney Fan applied her signature touch to T-shirt designs. Kate takes the magic and joy of Mickey and Minnie and reinterprets it in a way that still remains relevant and fresh.